OnInnovation: Visionaries thinking out loud. A video oral history project advancing a culture of innovation powered by The Henry Ford.
Current Innovators







Historic Innovators







Upcoming Innovators
Charles Elachi
Dan Gurney
Jim Hall
Chuck Jones
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Henry Ford II and Ford's Racing Program,Building A Car to Win LeMans,Racing at Le Mans,A. J. Foyt and Dan Gurney's 1967 LeMans Win,Building the Cobra,Lee Iacocca,Parnelli Jones, A.J. Foyt, and Dan Gurney,My Favorite Kind of Music,Racing is a Dangerous Sport,The Greatest Drivers,Medical Problems,Accidents,Dangers of Racing,Fans,Ford Cancels its Racing Program,Is American racing different from world racing?,Innovation in Large Corporations,Size Matters,Motivating Employees,Advice to Kids,New Possibilities,Is America a nation of innovators?,Inspirations,Luck,Advice,Moving On,The OX2 Eight-cylinder Engine ,Favorite Cars,Individualism,Tires,Break The Rules,Size Matters Part 2,
@ Shelby talks about the innovations, from engines to brakes, his team came up with when trying to build a car that could win LeMans. @ Shelby talks about the commitment Ford made to building a car that could win at LeMans. @ Shelby describes the 1967 race, and how the pushrod engine got him outlawed from LeMans. @ Shelby talks about building the Cobra prototypes for Lee Iacocca, embarassment with an undeveloped product, and how it eventually went on to become a leader in racing. @ Shelby describes working with Lee Iacocca, and how his background in engineering and sales made him and excellent leader in the car industry. @ Shelby talks about the talents and his experiences with Dan Gurney, Parnelli Jones, and A.J. Foyt. @ Shelby talks about his love of big band, country, and gospel music. @ Shelby describes the danger of the sport, especially in the early days, and how innovations have made today's drivers much safer. @ Shelby talks about the difficulty of ranking drivers, and how so much of it depends on the team and the car. @ Shelby talks about how heart troubles got him out of racing and into building cars. @ Shelby talks about some of his worst car accidents, and how it never stopped him from running the next race. @ Shelby describes his mentality when confronting the dangers of racing. @ Shelby talks about the fans and good friends he's made over his career. @ Shelby talks about how an American focus on safety and emissions, left auto makers to cancel their performance and racing programs. @ Shelby describes how since the 1940's racing has spread worldwide. @ Shelby talks about how it is much easier to be innovative in a small company because many small companies work in niche markets. @ Shelby talks about how there are things a large company can do, that a small company can't. @ Shelby says motivating employees has a lot to do with knowing them, working with them, and helping them with their problems. @ Shelby talks about of working together, and finding a job you're passionate about doing. @@@@@ Shelby gives one valuable piece of advice to the future. @@@@@@@@
CARROLL SHELBY:
INTERVIEWER:
But you said he got upset about somethin' and decided to push the racing program?
CARROLL SHELBY:
@CARROLL SHELBY:
@CARROLL SHELBY:
@CARROLL SHELBY:
AJ Foyt was an excellent race driver all of his life, and he had just won Indianapolis in '67. He wasn't particularly experienced on road courses, but (CLEARS THROAT) he was such a good race driver. And Dan Gurney was-- w-- we paired them-- those two together. And everybody expected that car to be the one that blew up. Mike Parks was in a Ferrari, and it was-- a duel all the way through the race. But the brilliant thing was the race Dan Gurney managed AJ Foyt, because AJ didn't have the experience on road courses. But naturally, their ego-- a race driver's ego will not let somebody else go faster than they went. So, Gurney just went at a normal pace all during practice. He worked with AJ. He showed them the in's and out's, and never got in competition with AJ to see how fast they go, because Le Mans is an endurance contest. You gotta say-- back then-- now, it-- it's just a sprint race. But back then, you had to save the brakes. You had to watch the transmission. You had-- the engine wasn't as-- controlled, electronically, as it is now.
@INTERVIEWER:
CARROLL SHELBY:
@CARROLL SHELBY:
INTERVIEWER:
You wanna tell us a little bit about that?
CARROLL SHELBY:
@CARROLL SHELBY:
@CARROLL SHELBY:
@CARROLL SHELBY:
@CARROLL SHELBY:
@CARROLL SHELBY:
@CARROLL SHELBY:
INTERVIEWER:
But it didn't scare you enough ta stop drivin? It was--
CARROLL SHELBY:
No, I won the next race at Riverside.
@CARROLL SHELBY:
@CARROLL SHELBY:
INTERVIEWER:
Is there one in particular you could tell us a story about maybe? Do you remember?
CARROLL SHELBY:
@CARROLL SHELBY:
@CARROLL SHELBY:
@CARROLL SHELBY:
@CARROLL SHELBY:
@CARROLL SHELBY:
@CARROLL SHELBY:
@Well-- (COUGH) yeah, I'm concentrating on Mustangs. We can't build a lot of different cars, but we're going through a big transition right now. And that is the fuel crunch. And we have huge engine cars now. The dealers are making a lot of money-- over the MSRP of our cars right now.
But we know that if the fuel prices stay the we are, we better have a Focus with 350 horse power. We better have a Mustang V-6 with 450 or 500 horse power. And we have ta be aware and we have to be able to change courses, in the middle of the river do a quick 180, and we can do that where the big companies can't. So, that's a big problem right now. We'll solve it. We'll get there. We got a lot a real good people in our little company.
Let me ask you this-- I mean--
We have-- by the way, our company is based on a lot of ex-Ford employees that have retired, and people that understand we have ta work within the system at Ford. Ford has systems, and we have ta work with those systems. But there's times that we can change the reason those systems are in place.
For instance, people that buy our cars aren't looking for six years and 60,000 mile warranty. I've sold 100,000 cars that I push out the gate, hand 'em the key, and take the check. See, it's yours. We can cut the warranties down on some of these things that-- as-- as-- as we visualize what we take out of the longevity of the car.
And we have to be able to look into the future ta see what we can get away with and what we can't. And so far, I think that we've been the most successful of this, of-- of-- of any little company in the business.
@I feel like we're great innovators. We're training more engineers in India than we are here. More engineers in China. But all-- not all. (NOISE) We're training more engineers in India, China, and Europe probably. But it seems to me that most of the great ideas-- seem to still come from America. It's still-- it s-- seems to me that our adversaries are still trying to find out how to do what we're-- our economy is surviving. And I think it's surviving on innovation. That's my opinion.
@I had a high school friend named Ed Wilkins (PH) that passed away a couple of years ago. He was never a wealthy man. I drove his MG-- we built a soapbox derby-- I mean-- not a soapbox derby. A-- a-- a little go-cart with a-- with a mayt-- Maytag washin' machine engine when we were in junior high school together.
And-- the first racecar I ever drove in my life in an organized race was his MG. And-- he was just a draftsman. But he left my foundation-- our foundation $10,000 when he died. And we were friends all our life. He was a very, very simple-- never, ever looking for the moon, never stretching, trying n-- n-- not overly ambitious. Just loved his cars. And-- and I've known so many people like that. That are-- that are moving onnow that-- that are just the salt of the earth. There's-- there's people back at Ford when we first started building the Cobra that would-- would stay and work till 2:00 and 3:00 in the morning. I remember-- in 1965, I think it was, we had the 390. And General Motors had come out with a 454-- Don Fry (PH) and-- and-- and Don Sullivan, who was one of the four engineers-- Don Sullivan was one of the four engineers that built the first Ford V-8 in 1932, I believe it was, for Henry Ford.
And he key-- he used to tell me the story. Henry came in three months before launch and said, "You gotta take four inches outta the engine." And he stuttered. He says-- "B-- but by God, we did it." And it was the spirit of people like that that we needed a f-- we needed a larger engine. The chief engineer, Don Fry and Don Sullivan, went down to the Cleveland Engine Plant one Friday night.
Put on the overalls and themselves changed the core so that Ford had the 427 that is still-- probably (NOISE) the most popular engine that-- that Ford's ever built. The-- the one that's known as-- as the performance engine. And th-- when you think back-- you realize I've gotten a lot of credit for things, and things that had happened that I didn't have a damn thing to do with.
@And if you ever lose the ability to be thankful for all of the things like that that have happened to 'ya in your life, I think that's where I've known a lot of billionaires that-- I thought were horses' bananas. They let it go to their head. And I think that being true to your-- your values, I think growin' up-- in East Texas as a kid, very poor circumstances, living through the Depression e-- you realize that the world turns upside down every day on somebody that was on top of it.
And I try to live my life and-- and run the company expecting that that could happen, and trying to-- to-- to run a company that is thankful. (NOISE) The fact that we have a big company to lean on for all of our problems-- we have every problem in our little company that Ford has. The only thing, it's miniscule. (COUGH) (NOISE) It's a pimple on an elephant's behind beside (?)-- compared to theirs. But they can solve it a lot-- so many problems that we can't that we have to be thankful for that privilege that we have to work with them. Otherwise, our little company couldn't work.
You know, a hundred years from now, when people are lookin' back and they're thinkin', "Carroll Shelby," what-- what would you like them to remember you by? Is it a car? Is it the kind of person you were? Is it that you only drink-- milk and water? See? I snuck it in.
(LAUGHTER) Yeah. Still on milk and water. I would like to be remembered as a person that has been extraordinary lucky in life. But I think the most important thing in life is never give up. And I've had so many things turn upside-down on me and our companies in the last 50 years.
It doesn't even worry me. I don't think-- I don't think about what I'm gonna do. I know I'm gonna have to get up and dust myself off for something tomorrow. (COUGH) Excuse me. But I wanna be known as someone that loved what I did, that loved my family. And never forget how thankful 'ya should be.
@Never give up.
@In 1959, I decided-- to build my own car. I had to live in California where the hot-roders were ra-- Lance Reventlow had put a group of people together that had built a car that looked like it-- it might be successful. The first American car that really competed against the Ferraris and-- and the European cars.
So, I decided th-- that I had to come out here. I didn't have any way to make a livin'. They-- race driving wasn't very profitable back then. I'd had a interest in an automobile agency in Dallas. But I came out here. And I started all over with not a dime. And-- I'd had a-- a very unfortunate-- divorce. And-- so I moved to California. And I took a Goodyear distributorship (UNINTEL) for racing tires, is one way to make a living.
And I started the Carroll Shelby School of High Performance Driving. And I felt that the sport was growing. And with the income from that, and with the income from the tire distributorship-- that gave me the seed money for the first Cobra. And I taught at the driving school for a little while. And-- then I had a-- a-- a young man named Pete Brock who had-- graduated from-- art center (?) School. And still-- he's the one that-- drew the plans up for the Daytona (UNINTEL).
And then a fella named John Tomanis took it over and r-- and operated it for years. And operated it all the time that I was building the-- that we were building the Cobras-- that Shelby America was building the Cobras. And Bob Bondurant came along. He w-- he was one of my star drivers. And-- he hurt his legs r-- very badly. I think (UNINTEL). And he came into my office one day. And he said, "I don't know how I'm gonna make a livin'. I can't drive racecars and be competitive anymore."
I said, "Get your helicopter license and I'm gonna close my driving school and give it to you." He took it. He went to Ford, got some financing from Ford, and-- he's still in the business today. Although he works for one of the competitors. But that's a-- that's the story of the Carroll Shelby Driving School.
Was that one of the first driving schools?
One of the first. I think there was-- one or two smaller ones-- in the country. I don't recall who they were.
@Oh, it'll run on hydrogen. It'll run on about anything except peanut butter. It's a very small, little-- engine that was developed-- originally in Australia with a lot of faults (?) to it. But it fires two pistons at the same time. It's kinda like a pistol cylinder. And the amazing thing is you take a 30 kW generator, it-- and the engine to pull it, the I-- the auto cycle engine, the little-- two-liter engine.
It weighs 1,600 pounds. This engine weighs, with the 30 kW generator or a 60 kW generator-- weighs a total of 300 pounds. A little less, actually. But this little engine, 61 cubic inches, puts out 300 foot pounds of torque at 800 rpm. And that's the secret to it. We've just-- we've been working for several years now, seven or eight years, to get it to the point that we f-- we think that-- we're about a year a-- away from goin' commercial.
We have several companies that are interested in it. I got high hopes for it. But I've developed a lot of things that I had high hopes for. I have a new carbon fiber that weighs a third less, costs half as much, stronger than the present carbon fiber-- I've got high hopes for that. I'm not sure it'll work. But I haven't found-- any real problems with it yet.
But I'm always looking for something that's different. In-- in automobiles-- in the-- technology of things that will-- th-- this carbon fiber could save five or 600 pounds in an automobile. And that's one of the main things that Detroit is looking for-- as far as-- fuel consumption is concerned. Cutting the wakes of wa-- the weight of cars. So, my little engine and that. And I have a couple more inventions that I-- (COUGH) excuse me, fool with on the side that-- I hope work out.
@Let's talk a little (NOISE) bit about the car. There's a lot of cars here. You built a lot, design a lot of part (?). Do you have some favorites? And tell us some f-- some-- obviously it'd take hours to go through every car. But, you know, you have this passion. You sh-- tell me about some of the passion that we see in some of these cars. How you got it in there.
CARROLL SHELBY:
Well, everybody says you can't do it. And you have to find that little niche that you are the-- I-- I was surprised when somebody told me a year ago that I'd-- a couple years ago and-- that we had come up with 135 different models of cars. Three or four of them I remembered. And 130 of them are forgotten. They were failures. Or they didn't-- or they never came commercial. They were too late or too early in their life cycle. I get asked 20 times a week what is my favorite car. And I've always said, "The next one." Our Daytona Coupe, I'm told it once sold for $22 million in Germany the other day. I sold it for $4,000. We built six of them. They won the world championship.
Says, "Why in the world didn't you save those cars?" I said, "Because our company needed the $4,000. And at that time, racecars-- obsolete racecars weren't worth anything." A Ferrari that I won in a lot of races in sold for $15 million the other day. I don't worry about that. 20/20 hindsight always works. My favorite car is the next one we're gonna build.
@Okay. You've been known throughout your career for some-- some crazy threads and (LAUGHTER) some crazy hats. Tell me about those-- those coveralls. And-- and tell me a little bit about this hat.
CARROLL SHELBY:
I had a chicken farm. All the chickens died eventually. And-- my next-door-neighbor in East Texas now is the world's chicken-- biggest chicken producer. And I started the same time he did. And I went broke. And he's a billionaire. But one day, I was vaccinating my chickens. And-- and-- and my wife called me and said, "You're supposed to be in Fort Worth, Texas. The race starts in an hour and a half."
I had chicken manure all over these overalls. And I was stickin' a needle in these chickens to keep them from getting Newcastle disease. I jumped in my pick-up truck. I didn't have time to change. I got to Fort Worth-- to Eagle Mountain Lake just in time to start the race. I won it in these overalls. And they put pictures of me on the front page of the Fort Worth Press. And I thought, "Hey, this is pretty good." Then I always-- I-- I wore a-- a-- a black hat. I don't know why. But I had a black hat that I'd-- I'd-- I'd worn to just keep the sun off. And I came to California one day. And-- I had that black hat on.
And th-- and-- and I won the race out here. They says, "The man in black with his overall-- the man with the black hat and his-- and his farmer's coveralls." So, I thought, (CLEARS THROAT) "Doesn't get any better than this." They didn't run my picture when I didn't have all this stuff on. So-- I've been wearin' that hat ever since.
@And I went to Goodyear and I says, "I want some more grip. We've got to have-- and forward thrust. We've got to-- we-- we've gotta try to get rid of (UNINTEL) wheel span with-- 'cause there's more than 540 horsepower in it." You know, (LAUGHTER) 'cause they advertised that. But there's more than that in it.
They says, "Hell, we can't do that. We-- you-- you-- Christ, you cut the l-- c-- you cut the longevity outta the tires if we-- I-- if we-- if we make them any stickier." I said, "Take 10,000 miles out of them and go screw yourself (UNINTEL)." (LAUGHTER) Engineers didn't wanna lower-- their-- their ambition is a 100,000 mile tire.
Which I don't know why it is because that means they don't sell many tires if they run 100,000 miles. I believe I'd make them a little softer and-- but anyway I-- I-- that-- that tire that we've got on the KR is the most sensational tire that I've heard of anybody buildin'. And all we did was just change the compound a little bit.
Who's idea was that?
CARROLL SHELBY:
Well, the engine-- I told them I wanted a-- I wanted s-- you know, I wanted more stick-um (?). They said, "We can't do that because we lose mileage on them." I said, "I don't give a damn about the mileage. I-- (LAUGHTER) I want it to perform and stick." And that-- that tire I-- is-- is just sensational.
@I went back-- I went back to-- to-- to Detroit one time to meet with Iacocca. And he had a guy named Henry Carlini (PH) that was his assistant. He died a couple years ago. He was his assistant over at Chrysler, too. Henry said, "Look here." He says, "The Corvette's comin' out with King of the Road. Here's the new brochures and everything."
That's when they had spies (PH), you know, the-- you (?) can see what the other guys were doin'. Now, they advertise what they're gonna be doin' two years from now. And they usually never do it. (COUGH) I said, "No, shit." I looked at it. I-- picked up the telephone. Called my (UNINTEL) lawyer in-- in Washington. And I said, "Is King of the Road-- copyrighted?" And he says, "Well, I'll find out in the mornin'." I said, "Hell, I'll have a new lawyer and find out tonight."
I said, (LAUGHTER) "I don't need you to find out in the mornin'. I wanna know within an hour." He called back and he says, "No, it's not copyrighted." I said, "Your ass better be down a-- it better be there (LAUGHTER) in the mornin' at 8:00 and copyright it." He called me at 9:00 and said, "It's done." I had called California in case-- you're supposed to build a car like that and said, "Put KR on-- on the-- along, you know, the fender that we're-- at GT350."
I called 3M (?). Says-- (CLEARS THROAT) "How-- how long would it take you to-- to-- to-- to build me some decal that said, 'GT500KR'?" And they says, "We could have it for 'ya in three days if you want less than a thousand." Says, "We'll have to go to a prototype shop."
I called-- I called California, the production line. I said, "How many GT500 Convertibles are we building next week? And how many hardtops?" And they told me-- how-- how many they were building. I said, "You're gonna build 50 GT500KR hardtops and 50 Convertibles." (LAUGHTER) And-- and that's where it came from.
@Well, y-- that's the reason you gotta stay small enough that you-- if you're so big that you can't move quickly, then there's no rea-- then there's no reason for us to be in business. You've gotta stay small.
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Playing 1 of 32 - Carroll Shelby
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Get the ultimate insider's account of the different--and much more dangerous--world of racing in the 1950s and learn how Carroll's early career led to his decision to build his first car. Follow him through the excitement and challenge of creating a small, highly specialized company that demanded a high-degree of creative freedom no less than the continued support of major manufacturers to make its concepts a reality. ![]() ![]() |
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